Copyright 2017. Billiard Congress of America Expo. All rights reserved.

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WEDNESDAY, AUGUST 2


8:00 - 9:30 am

Social Media Marketing: How to Create Posts, Pictures, Videos and Ads that Deliver Sales for Your Billiard Business

Speaker:  Lynn Switanowski,Creative Business Consulting Group, LLC


Do your Facebook posts go unnoticed? Are you struggling to figure out how to use Instagram to promote your business? Do you feel like you’re spending too much time on social media without anything in return?
But fear not--You can grow your business faster if you know how to use social media well. Attend this seminar and learn how to unleash the marketing power of social media for your billiard business.
Learn what time to post, what your posts should say, how to create pictures and videos that garner attention and get liked and shared, and learn how to use social media advertising – especially Facebook and Instagram to spread your messages even further to meet new customers for your billiard business every day!


Ninety minutes of your time and attention for this session can turn into profitable posts and happy new customers for your billiard business.



THURSDAY, AUGUST 3


8:00 - 9:30 am

Let's Get Visual! MERCHANDISING'S SECRET WEAPONS

Speaker:  Linda Cahan,Cahan & Company Retail Visual Design 


Behind every show-stopping merchandising, there are secrets. Explore everything about visual merchandising from the basic building blocks to the icing, including:

  • The science of retail color psychology: Discover the powers of each color and how they influence your customers to shop, buy, relax, get excited or bolt from the store. Learn where to paint for the best bang for your buck.
  • Sensory merchandising: People remember your store more when their senses are engaged. Hear how the experts create sensory experiences to keep their customers coming back for more.
  • Basic design techniques of lighting, signage and display: Whether you’ve been in retail forever or are just starting out, these ideas are current, clear and helpful to every retailer.





2:00 - 3:30 pm
Instagram 2017: Why You MUST Have it and How to Make it Work for Your Billiard Business.
Speaker:  Lynn Switanowski,Creative Business Consulting Group, LLC

Instagram is the rising star of social media world for 2016- and it’s getting even better! Are you using it to market your Billiard Business? If not, what are you waiting for?


Attendees of this session will learn:


  • The why’s and the how's to that make Instagram one of the go-to social media platforms for your billiard business!
  • Instagram features that make the app more user-friendly and how it can support your business!
  • How to set up Instagram business accounts (which offer increased functionality and tracking) to make posts perform even more effectively when reaching customers or potential customers!
  • Which posts got the most likes, comments and shares and which time of day delivers the most eyeballs, or the demographics of your followers and how long they spend on Instagram in a day.

If you’re ready for a deeper connection via social media with your customers this year-- attend this session and learn how to make Instagram a powerful tool for your billiard business in 2017!

 

BUSINESS OF BILLIARDS SEMINARS